AXE PAY STRIVES TO HELP MERCHANTS THRIVE BY REMOVING THE HIGH COSTS OF PROCESSING CREDIT CARD TRANSACTIONS

Our executive team has over 40 years of combined experience in payment processing technologies and services. We’ve built a culture based on collaboration and accountability. We believe that only by investing the time to understand a merchant’s business, can we deliver the best payment experience possible. Our sales and onboarding teams are tasked with designing a processing solution to meet the unique payment needs of every new Axe Pay merchant.

In 2018, merchants were growing increasingly weary of credit card reward and cash-back programs. Card payments skewed as the payment method of choice, interchange rates climbed to support rewards, and the financial burden fell on the merchant.

Axe Pay saw an opportunity to advocate on the merchant’s behalf and launched our Zero Processing Fees Program in the hopes of changing consumer behavior. We assumed by shifting the financial burden of credit card processing to the consumer, our merchants would see increased cash sales. We were wrong – we learned the percentage of cash versus card payments stayed static. The only changes for Axe Pay merchants were increased margins and greater profitability.

We ensure merchants receive 100% of their purchase price, regardless of payment type, by providing a cash price and a card price to the consumer, through the Axe Pay Zero Processing Fees program featuring dual pricing.

Dual pricing is a pricing model in which a business presents customers with a cash price and a card price, giving every customer the choice to decide their preferred method of payment. Card prices include the credit card processing fee, thus eliminating merchant processing fees in their entirety. This mutually beneficial model is designed to save cash-paying customers money and eliminate merchant costs related to credit card processing.

Virtually every merchant considering our Zero Processing Fees Program has the same concern – customer abrasion. They wonder, will I lose customers? Will my customers be upset? In our experience, the answer is a resounding no. Customers understand today more than ever, merchants offering a cash and card price are doing everything they can to keep prices as low as possible.

The number of merchants who switch back to traditional processing is close to zero and the only question our merchants typically ask after joining the Axe Pay Family is why didn’t we switch sooner?

     www.getaxepay.com

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     877-429-3729