DID YOU KNOW...

Merchants pay an average of 2.24% – 3.15% in processing fees?
Merchant processing fees add up to more than $100B annually?

AXE PAY CAN HELP!

We ensure our merchants receive 100% of their purchase price, regardless of payment type, through our Zero Processing Fees Program, featuring dual pricing.

WHAT IS DUAL PRICING?

Dual pricing is a pricing model that presents a cash price and a card price to consumers, allowing them to decide their preferred payment method. This mutually beneficial model is designed to save cash-paying consumers money and reduce or eliminate the merchant’s costs associated with card processing.

WHAT TYPE OF BUSINESSES CAN BENEFIT FROM DUAL PRICING?

Dual pricing is perfect for any business that wants to eliminate credit card processing fees!

IS DUAL PRICING NEW?

No. Gas stations have been offering both cash and card prices for decades. The benefit to the business owner is no secret.  When businesses offer dual pricing, they retain 100% of the cash price for every product they sell.

IS DUAL PRICING LEGAL AND CARD NETWORK COMPLIANT?

Yes and Yes! Dual pricing is card network compliant and legal nationwide. Compliance requires posted card pricing or signage with QR code directing consumers to transparent pricing. Axe Pay sends signage to be placed at the point of entry and at each table and/or POS station.

STILL PAYING PROCESSING FEES? INTRODUCING AXE PAY ZERO PROCESSING FEES PROGRAM