Dual Pricing

• Merchants pay an average of 2.24% – 3.15% in processing fees?

• Merchant processing fees add up to more than $100B annually?

We ensure our merchants receive 100% of their purchase price, regardless of payment type, through our Zero Processing Fees Program, featuring dual pricing.

Dual pricing is a pricing model that presents a cash price and a card price to consumers, allowing them to decide their preferred payment method. This mutually beneficial model is designed to save cash-paying consumers money and reduce or eliminate the merchant’s costs associated with card processing.

Dual pricing is perfect for any business that wants to eliminate credit card processing fees!

No. Gas stations have been offering both cash and card prices for decades. The benefit to the business owner is no secret.  When businesses offer dual pricing, they retain 100% of the cash price for every product they sell.

Yes and Yes! Dual pricing is card network compliant and legal nationwide. Compliance requires posted card pricing or signage with QR code directing consumers to transparent pricing. Axe Pay sends signage to be placed at the point of entry and at each table and/or POS station.